Working on Silly Goose Quilting was such a joyful project and a reminder that playful branding can still be thoughtful and intentional. The founder, Kate, wanted a brand that felt fun and full of personality, while remaining calm and approachable for her audience of experienced quilters — many of whom are long-time quilters and older clients who value simplicity and ease over flashy design.

We leaned into soft pops of color, friendly typography, and subtle visual details to bring the brand’s lighthearted spirit to life without creating visual noise. Throughout the site, small goose-foot motifs were incorporated as a recurring design element, adding charm and cohesion while reinforcing the brand in a way that feels natural rather than distracting.

Because the primary goal was guiding visitors to book longarm quilting services with confidence, the layout was kept intuitive and easy to navigate, with clear paths, simple language, and a structure designed to support users of all comfort levels with technology. The final Squarespace website feels welcoming, playful, and easy to use — a digital space that reflects the heart of Silly Goose Quilting while making the booking process feel simple and stress-free.