A woman with wavy blonde hair and a nose ring sits at a wooden table using a silver MacBook laptop, wearing a denim jacket.
A laptop screen displaying a website with colorful abstract images, color palettes, and text that reads 'I'm Kelly Reynolds. Hi, welcome to my site!'. Green plant leaves are partially obstructing the right side of the screen.

I help brands show up online with purpose, presence, and personality.

Let’s create a website that reflects who you are and works for where you’re headed.

A laptop on a beige couch displaying a website called 'ANATHURIUM BLING' with pictures of bright pink and red flowers. There are brown and pink pillows on each side of the laptop. Behind the couch, there are potted plants on a shelf, a concrete wall, and some woven baskets and plant hangers.

Thoughtful design for brands ready to be seen.

A woman in a colorful patterned dress sitting on a bright green railing on a porch, with a garden and trees in the background during late afternoon sky.

My path here wasn’t always a straight line.

Before web design, my career revolved around animal care. I grew up in Ohio, then followed a longtime dream to work in marine biology in Hawaiʻi, eventually landing in the Bay Area caring for exotic and marine animals at the California Academy of Sciences (with plenty of pet sitting on the side). Working with animals really taught me what it means to be patient, observant, and deeply attentive. All skills that still guide my approach today.

After nearly a decade in roles that were physically and emotionally demanding, my priorities began to shift. I wanted more balance, creative ownership, and the ability to show up fully for my family and friends. That pull led me to Atlanta and, ultimately, to design.

Looking back, the transition makes sense. I’ve always been drawn to creativity. I spent a lot of my childhood crafting, building entire cities for my Barbies, and coloring exclusively with sparkly gel pens. As a millennial, I grew up alongside the evolution of the internet and technology. Web design became the natural intersection of those two worlds.

Today, I work with small businesses, indie brands, and creatives who want their online presence to feel intentional and true to who they are. My work blends strategy with personality, creating websites that are clear, expressive, and easy to navigate, all without relying on cookie-cutter templates.

It’s not the path I could have planned, but it’s one that feels most aligned with me and my values.

Just For Fun

✺

Just For Fun ✺

  • A woman sitting on white sand dunes with clear blue sky, wearing sunglasses, a black t-shirt with a space graphic, and shorts.

    White Sands National Park, NM

  • A woman with shoulder-length brown hair wearing a black polo shirt with the logo 'California Academy of Sciences' is holding a small black and white animal, possibly a rodent or bird, on a towel in a laboratory or medical setting.

    Juvenile African Peguin "Stanlee"

  • Hand holding a cup of frozen yogurt topped with strawberries, mango chunks, and shredded coconut, with water in the background.

    Kona, HI

  • A woman smiling and a Shiba Inu dog sitting in a car, both looking at the camera.

    My Shiba "Luna"

  • Person holding a large, iridescent abalone shell with a textured, rough outer edge and smooth, shiny interior, against a sandy background.

    Abalone Shell- Half Moon Bay, CA

  • A pink zippered pouch with a pixel art butterfly and flower design under a mesh covering, placed on a bamboo mat.

    Current Craft Project...

  • A woman in a red jacket kneeling on grass, playing with a large brown dog during daytime. The background includes palm trees, a fence, and a building under a blue sky with some clouds.

    SPCA-San Francisco, CA

  • Close-up of two green Monstera leaves with characteristic splits, indoors with wicker furniture in the background.

    1/50 plant babies

  • Sunset over a beach with pink and purple clouds, silhouettes of people walking, and a hill with houses in the distance.

    Pacifica, CA

  • A woman sitting on a wooden deck railing with a scenic mountain and forest background, wearing a black and white checkered shirt and shorts.

    Knoxville, TN

Ready When You Are.

Let’s work together to build a website you’re proud to share!

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