Pedro

E-COMMERCE WEB DESIGN

Open laptop displaying a webpage titled "Flower Decorator" with a picture of a colorful floral arrangement featuring blue, pink, and green flowers, and an introductory paragraph about flower decorating for events.
Homepage of Pedro's floral shop featuring colorful text 'Pedro' and a display of various flower arrangements with prices.

BRANDING GUIDELINES: ARTISTIC, EDITORIAL, WHIMSICAL

Four colorful anthurium flowers decorated with rhinestones, each with written messages on the leaves, with a background of bright blue sky and plant leaves
Laptop screen displaying the homepage of PEDRO flower shop with text about being an unconventional flower shop, showing images of colorful flowers, and navigation links labeled 'ABOUT US'.

About The Project

Working on Pedro was a fun, design-forward build that allowed me to focus on translating a strong visual concept into a fully functioning website. Created as part of an online course, this spec project came with an established design direction and typographic system, giving me the opportunity to concentrate on layout execution, structure, and user experience.

My role was to bring the provided designs to life in a way that felt immersive while still being intuitive to navigate. I focused on implementing bold typography, image-forward sections, and layered visual elements while maintaining clear hierarchy and usability throughout the site. Careful attention was paid to spacing, responsiveness, and flow to ensure the experience felt intentional rather than chaotic.

While the aesthetic leans playful and surreal, the underlying structure remains clean and functional. Clear navigation and thoughtful layout decisions help guide users through the site, balancing expressive visuals with ease of use. The final result is a polished, concept-driven build that demonstrates my ability to execute complex, visually rich designs while preserving clarity and performance.

A webpage with a yellow background promoting flowers and gardening tips. It features a search bar, a dropdown menu to explore flowers by season (spring, summer, winter), and an image of colorful flowers at the bottom.
Colorful floral arrangement with green leaves and various flowers in a display, part of an online floral installation product page.
Close-up of blooming pink, white, and purple orchids with a quote overlay that reads: "One day you will look back & see that all along, you were blooming."
A party table with balloons, fruit, and a cake decorated with flowers, with overlaid text promoting event services and a portfolio link.

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