Pedro
E-COMMERCE WEB DESIGN
BRANDING GUIDELINES: ARTISTIC, EDITORIAL, WHIMSICAL
About The Project
Working on Pedro was a fun, design-forward build that allowed me to focus on translating a strong visual concept into a fully functioning website. Created as part of an online course, this spec project came with an established design direction and typographic system, giving me the opportunity to concentrate on layout execution, structure, and user experience.
My role was to bring the provided designs to life in a way that felt immersive while still being intuitive to navigate. I focused on implementing bold typography, image-forward sections, and layered visual elements while maintaining clear hierarchy and usability throughout the site. Careful attention was paid to spacing, responsiveness, and flow to ensure the experience felt intentional rather than chaotic.
While the aesthetic leans playful and surreal, the underlying structure remains clean and functional. Clear navigation and thoughtful layout decisions help guide users through the site, balancing expressive visuals with ease of use. The final result is a polished, concept-driven build that demonstrates my ability to execute complex, visually rich designs while preserving clarity and performance.
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