Loadmaster Systems, Inc.
WEBSITE REDESIGN | DOMAIN TRANSFER
Modernizing a legacy brand's digital presence.
A commercial roofing company with 55+ years of proven performance was still running a website built in the early days of the internet. The company's credibility and track record were undeniable but the site wasn't doing them justice.
THE PROBLEM
The credibility was there, but the website was stuck in the past.
Loadmaster has one of the strongest performance records in commercial roofing with 13 original US patents and a client list that includes Kohler, Publix, Purina, and the US Air Force. But their website hadn't been updated in decades. The design, structure, and visual language were all stuck in a different era, making it hard for architects, engineers, and building owners to quickly understand what Loadmaster offers and why it matters.
The goal wasn't to reinvent the brand, it was to bring a company with real credibility into the modern web in a way that finally matched what they'd built over 56 years and redesign the layout so visitors could easily navigate around the site.
WHAT CHANGED
A redesign built around 55+ years of experience.
Visual identity refresh. Updated typography, color application, and layout system to feel modern and professional while honoring the established brand.
Restructured page hierarchy. Key proof points (zero blow-offs, 600M+ sq ft, trusted clients) moved to prominent positions where they actually build confidence.
Simplified navigation. Multiple design directions presented in Figma before any build began, allowing the client to choose the direction that felt right.
Homepage mockup process. Multiple design directions presented in Figma before any build began, allowing the client to choose the direction that felt right.
Mobile optimization. Every page reformatted so the site performs just as well on a phone as it does on desktop.
Smooth domain migration. The new Squarespace site was fully built and approved before the domain was switched so there was zero downtime for existing visitors.
OUTCOME
A website that finally reflects the company behind it.
Loadmaster now has a digital presence that matches the credibility of what they've built over more than five decades. The site is clean, modern, and structured around the proof points that matter most to their audience, architects, engineers, and building owners who need to trust what they're specifying before they commit.
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