Keepsake Salon
WEB DESIGN
BRANDING GUIDELINES: RETRO, COZY, & INCLUSIVE
About The Project
For Keepsake Salon, I created a custom Squarespace website that captures the salon’s retro-inspired warmth while making it effortless for clients to explore services, view work, and book appointments. Designed to feel like a natural extension of the salon, the site balances personality with usability — resulting in a welcoming, intuitive experience that supports both discovery and conversion.
The goal was to create a digital space that felt like an extension of the salon itself — welcoming, personality-driven, and thoughtfully curated — while improving navigation and simplifying the booking journey. I focused on a clean but character-forward layout, image-led storytelling, and intentional content flow to highlight the salon’s services, aesthetic, and overall experience without overwhelming visitors.
The result is a polished, user-friendly website that feels nostalgic yet modern, reflects the heart of the brand, and helps clients quickly connect, explore, and take action.
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