Keepsake Salon

WEB DESIGN

Laptop displaying a website for Keepsake Salon, with salon chairs, a wash basin, and plants in the background, set in a cozy salon interior.
A woman with short dark hair at a salon with framed artwork, plants, and scissors on the table. The image features a light-colored background with a green transparent overlay containing text about her hair journey. Below, there are customer reviews on a white background with orange and tan columns, and two green navigation arrows at the bottom.
The webpage for Keepsake Salon featuring a cozy, private salon suite with images of the interior, a stylist working, and a client with styled hair, along with descriptions of services such as color, cut, and consultations.

BRANDING GUIDELINES: RETRO, COZY, & INCLUSIVE

About The Project

For Keepsake Salon, I created a custom Squarespace website that captures the salon’s retro-inspired warmth while making it effortless for clients to explore services, view work, and book appointments. Designed to feel like a natural extension of the salon, the site balances personality with usability — resulting in a welcoming, intuitive experience that supports both discovery and conversion.

The goal was to create a digital space that felt like an extension of the salon itself — welcoming, personality-driven, and thoughtfully curated — while improving navigation and simplifying the booking journey. I focused on a clean but character-forward layout, image-led storytelling, and intentional content flow to highlight the salon’s services, aesthetic, and overall experience without overwhelming visitors.

The result is a polished, user-friendly website that feels nostalgic yet modern, reflects the heart of the brand, and helps clients quickly connect, explore, and take action.

A beauty salon appointment booking form with decorative photos and text. The top displays repeated 'SAY HELLO!' in stylized font. On the left, there's an image of a gold bust sculpture and a potted plant. On the right, an image of a vintage-style sign with a tattooed woman holding a microphone. At the bottom, Scrabble tiles spell 'KEEPSAKE SALON' next to a peach sticker. The form includes fields for personal information, service interests, how they heard about the salon, and a message box.
A woman with curly brown hair wearing a black sleeveless top, sitting in a salon with hairdressing equipment in the background.
Smartphone with a hair color editing app open, showing a photo of wavy blonde hair with pink highlights, and menu options for hair coloring and lightening adjustments.
A woman with tattoos and brown hair, sitting on the floor surrounded by plants and framed artwork, with a yellow background and overlaid text about her story and love for plants and pets.
Interior view of a hair salon with a styling chair, a sink for washing hair, and various products on shelves and counter. Natural light coming through a window with potted plants.

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